unpack’d is a packaging, branding, and strategy studio in Austin, TX. We create excitement!

REMEMBER THE EXCITEMENT OF WAITING TO OPEN A GIFT AS A KID?

Good gifts are about more than the gift itself - when you know the person you’re giving to and put thought into making it special, it builds anticipation, adds to their appreciation of what’s inside, and creates emotional connection. Packaging - like a gift - tells people how well you know them and how much you care - all without saying a word.

Unpacking great brands and products gets us more excited than kids on Christmas!