Social Media Strategy & Management

Full-service social media management including content creation, influencer campaigns, engagement, platform-specific expertise (TikTok, Instagram, Facebook, LinkedIn, X, Threads, YouTube, Pinterest), analytics, and performance tracking for brands and nonprofits.

The Postcard Agency delivers award-winning marketing, branding and public relations services to businesses and nonprofits around the globe, from PBS to Smoothie King to Miami Beach Pride.

We go beyond the traditional agency experience by making you feel like you’re heading to your favorite destination during every interaction. Pack your bags and enjoy the ride.

Our services include:

Public Relations

• Media relations
• Press release writing & distribution
• Award submissions
• News articles
• Trade publication articles
• Feature stories
• Editorials & columns

Social Media Marketing

• Social media content creation & management (TikTok, Instagram, Facebook, LinkedIn, X, Threads, YouTube & Pinterest)
• Influencer marketing campaigns
• Campaign strategy & management
• Engagement with target audiences and influencers
• Campaign tracking with UTM parameters in Google Analytics
• Social media performance analysis

Content Marketing

• Blog posts
• Infographics
• White papers & FAQs
• Sales collateral
• Case studies

Additional Marketing Services

• Brand development (logos, fonts, color palettes)
• Email marketing
• Website design
• Search engine optimization (SEO)
• Postcard marketing