Lifestyle Product Packaging Design

Creative packaging concepts that reflect your brand’s ethos, maximize shelf appeal, and deliver a memorable unboxing experience for lifestyle and consumer goods brands.

Sideways is a digital-first branding and creative agency uniquely positioned to differentiate your brand in a world where branding never stops. For over a decade, we’ve built some of the most exciting boutique hospitality brands such as Equinox Hotels, Freehand, The Line, Marriott’s Autograph & Tribute Collection, and more. This hospitality experience has deeply influenced how we think about our work, regardless of industry. We infuse guest-centric, experiential thinking and a touch of magic into our work. We have continued to expand our suite of offerings to service a broader set of lifestyle industries including hospitality, travel, real estate, music, entertainment, consumer products and fashion.

Find us on Instagram at @sidewaysnyc