Boutique Hospitality Branding

Comprehensive brand strategy, visual identity, and guest-centric design tailored for boutique hotels and hospitality groups seeking to stand out in a crowded market.

Sideways is a digital-first branding and creative agency uniquely positioned to differentiate your brand in a world where branding never stops. For over a decade, we’ve built some of the most exciting boutique hospitality brands such as Equinox Hotels, Freehand, The Line, Marriott’s Autograph & Tribute Collection, and more. This hospitality experience has deeply influenced how we think about our work, regardless of industry. We infuse guest-centric, experiential thinking and a touch of magic into our work. We have continued to expand our suite of offerings to service a broader set of lifestyle industries including hospitality, travel, real estate, music, entertainment, consumer products and fashion.

Find us on Instagram at @sidewaysnyc