Referent is a rebranding agency that works closely with brand leaders and their teams to successfully navigate brand transformation.

Our approach, Integrative Rebranding, uses three lenses throughout the rebranding process to address the complexities that are unique to rebranding.

• Reason focuses on increasing brand value
  
  • Internal research
  • External research
  • Brand value analysis

• Humanity focuses on internal and external audiences

  • Team culture and values
  • Audience strategy
  • Creative strategy

• Creativity focuses on how the brand is presented

  • Visual identity system design
  • Communication guides
  • Brand touchpoint design

We believe that any rebranding approach that only uses one lens—e.g. only consulting, or only design—is a recipe for risk.

• Without Reason, creative changes can destroy valuable brand equity.
• Without Humanity, brands can be tone deaf and fail to connect internally and externally.
• Without Creativity, even a great strategy can be lost in translation. 

Whether your rebranding project is a refresh of a solid strategy or a complete reinvention, your brand and your team deserve an approach that takes into account the value of what has already been created.

Together, we identify, clearify, and reveal the highest form of your brand and organization.