I’m on a mission to make b2b brands more memorable. 

Vague and long-winded messaging, no clear ideal customer profile, awful pitches, poor positioning, marketing that resembles arts and crafts, bad design, and no brand distinction limit your potential, and these problems, to me, are like running water to a beaver. I’ve dedicated my life to stopping it.

I’m Bobby Gillespie, a hands-on, no-BS brand strategy and marketing advisor for B2B companies. 

Brand Strategy
Clarify demonstrable brand platforms to unify teams, appeal to ideal customers, develop goals and priorities, develop creative direction, channel identification and optimization, and prioritize brand activation needs and timelines.

Strategic Positioning
Customer mapping, ideal customer profile clarity, opportunity optimization, messaging systems, service design, culture design, creative direction, and lots of ideas that make money.

Executive Advising
I fill a strategic, hands-on, problem-solving-focused leadership role that small businesses need: outsourced leadership.

Digital Branding
Your digital presence and footprint should lead the right people to you while giving the best possible impression of your brand and offering. Easier said than done, but that's where I help you plan, prioritize, budget, and optimize your digital assets and footprint to get you the reputation and results you desire.