MSLK is a branding agency based in NYC and LA. Our agency specializes in helping beauty companies find their voice in today’s crowded marketplace through 360° positioning. MSLK’s cross-functional team has expertise in beauty marketing, market research, brand strategy, formulation, identity design, beauty packaging, SEO strategy, social media campaigns, website development, and sales. Our multi-faceted approach ensures that our clients send a cohesive message across every channel of communication.

MSLK, under the guidance of Founder and Creative Director, Sheri L Koetting, has worked with clients such as Aveda, Amazing Lash Studios, Chanel, Joico, Johnson & Johnson, John Masters Organics, Maybelline, Ouidad, Redken, Sephora, and many smaller brands. Over the past two decades, MSLK has helped brands strengthen their position in the beauty industry – from the very beginnings to launching line extensions, rediscovering their voice in a crowded market, and creating entirely new product categories.