Visual Identity Systems

Development of cohesive and compelling visual identities that define your brand’s overall look, including logos, color palettes, typography, brand guidelines, and design language, ensuring consistency across all platforms and touchpoints.

Motto® is a strategic branding agency focused on brand creation and brand transformation for forward-thinking companies.

Led by renowned brand experts and bestselling authors Sunny Bonnell and Ashleigh Hansberger, Motto® guides CEOs, founders, and leadership teams through times of growth and transition to create Ideas Worth Rallying Around®, the signature idea that sits at the heart of your business and makes it famous.

Internally: Our work drives the strategy for how you do things—by aligning leadership around vision, purpose, and culture, we codify values, create plans to evolve, inspire employees with a strategic narrative, and weave brand-building behaviors and mindsets into your company DNA.

Externally: Our work drives the visual brand for how you're positioned—by creating a competitive difference, establishing key narratives, and building a one-of-a-kind brand to scale your business.

Clients:

• Virgin
• Google
• Microsoft
• Andela
• Goodnotes
• Earnest
• Fasterlines
• ServiceTitan
• Hopscotch
• Hello Alice

Our Capabilities:

• Brand Immersion
• Research/Insights
• Brand Strategy
• Strategic Narratives
• Brand Identity
• Brand Story, Message & Personality
• Visual Identity Systems
• Digital Websites
• Package Design & POS
• Retail & Branded Spaces

Accolades:

• WEBBY Award Winner 2023
• GlobalGurus Top 30 in the World for Branding 2023
• DMN Marketer of the Year
• Stevie Award Winner
• Inc. 30 under 30 America's Coolest Entrepreneurs
• GDUSA Top 25 People to Watch
• Newsweek Most Loved Global Workplaces
• Top 100 Branding Agencies
• Best Branding Agency of the Year