Brand Identity Creation

Develop a comprehensive and compelling brand identity, including logo design, color palette, typography, and visual standards. Perfect for companies launching a new product or rebranding to align with evolving business goals.

The way we see it, branding and packaging is the core of your business. Your package is the most elemental expression of your brand, the physical manifestation of its most primary essence, the one piece that consumers can actually hold in their hands.

Understanding our partners, their products, their unique needs, and most importantly, their consumers’ subconscious desires, allows us to identify and create truly compelling solutions that are engineered to penetrate and enrich consumers’ lives.

We take up arms with businesses of all sizes, in every category, each and every day, from start-ups to global heavyweights. More than a team, we are a group of highly-trained specialists united by the common compulsion to create triumphant brands. Our success, like yours, is measured by consumer attachment, market share gains, and bottom-line results.

Let McLean create triumphant for you.

CAPABILITIES: Brand Strategy, Packaging Design, Naming, Brand Identity, Structural Design, Collateral, POS Display, Production Consulting