Integrated Insight helps organizations out-behave the competition through consumer insights and robust analytics. By marrying the consumer’s value proposition to that of the business, we develop holistic strategies that consistently result in double-digit improvement in revenue and profitability. We have earned our clients over $2 billion in incremental revenue through our key areas of focus: New Business Development, Business Optimization, and Research and Consumer Insights.  

What sets us apart from the competition?

• Combined 100 years of experience with Disney Parks and Resorts in all aspects of research and data analytics.
• Our corporate experience, leading billion-dollar businesses, has helped us develop a consulting firm grounded in reality - we have learned from failures as well as our successes.
• We are great thinking partners and believe that the best outcomes are rooted in collaborative work efforts.

New Business Development: We utilize objective analytics and visualization tools to minimize risk and capitalize on opportunities for new, breakthrough strategies. We leverage consumer research and simulation to get it right the first time - exceeding customer expectations and avoiding costly mistakes.

Business Optimization: Untapped revenue and expense opportunities drive incremental profit. Pricing can be very impactful, with a 1% increase in realized price producing a 5-10% increase in net income. Our revenue engagements typically produce 10-20% profit improvement. Through simulation and capacity planning, we identify achievable cost reductions. 

Research and Consumer Insights: We lead with the consumer, facilitated through our full-service research capabilities. Insights are gleaned from custom research, strategically designed to be the voice of your customer.