Brand Strategy & Category Design

Comprehensive service guiding startups through the process of creating and defining their unique business category. Includes category POV (point of view) development, messaging strategy, and strategic narrative, positioning you as a leader in your space.

We’re Gold Front, a category design studio.

We help growth-stage startups create and own their categories.

We are the only company that serves category creators end-to-end, from category strategy and messaging to brand design, UX and video.

We’ve helped Uber, Robinhood, Newsela and many more build category-defining brands.

Over our history, Gold Front has helped create over 30 categories. After we define your category POV — a strategic narrative that tells the story of your category — you'll have a North Star that guides the decisions you make about your brand, culture, and product. 

Once you have a category story, we'll help you turn it into a memorable, world-class brand that expresses the drama and human experience that your company delivers to customers. 

If you're interested in creating your own category, we'd welcome a conversation.