Logo Design & Visual Identity System

We create distinctive logos and comprehensive visual identity systems that reflect your brand's values and personality. Our custom approach ensures your brand stands out and connects with audiences, from initial concept through final delivery.

Global Brand Works is a small but mighty branding agency. Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there.

From start-ups to established global brands, an aligned organization delivers a consistent and compelling brand experience and a shared sense of purpose, which produces better business results. Our specialties are:

Brand Platform

Brand Architecture

Employer Brand

Internal Brand Activation

Design (logo and visual identity system)

Messaging and Brand Story