Affiliate Program Strategy & Management

Build sophisticated full-funnel affiliate programs, from brand awareness and influencer engagement to conversion-focused partnerships, for B2B, retail, travel, and financial services sectors.

Gen3 Marketing (Gen3) is the leading global performance marketing agency specializing in affiliate marketing, leveraging nearly two decades of publisher relationships and data-driven strategies. 

Founded in 2007, Gen3 Marketing is the most experienced and largest affiliate marketing agency in the industry. Headquartered in Blue Bell, Pennsylvania, with hubs across the USA, Canada, and Europe; Gen3 employs over 200 people on six continents.    

As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. Gen3 builds and maintains full-funnel programs to drive customer acquisition and revenue growth for companies of all sizes in diverse industry verticals, with specialties in financial services, B2B, retail, and travel. Gen3 utilizes the power of data to build affiliate marketing campaigns that drive measurable results.  

Additionally, Gen3 supports industry growth and thought leadership with pioneering initiatives such as our original research paper, knowledge-rich podcasts, and our very own Actionable Insights newsletter aimed at elevating the perception of affiliate marketing.  

The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.