Product & Market Testing Creative Support

Design of creative materials for product and market testing, including prototypes, mock-ups, and testing collateral to support data-driven decision making.

Strategic Brand Development for Global Markets in the U.S.

We are Gel, a full-service design studio that combines strategic thinking and design expertise to craft impactful creative solutions.  

Founded in 1998, Gel is a strategic design studio 
that helps clients achieve measurable business growth through meaningful connections to their audience.

Our work is US-based and international. We help companies from around the globe develop brands for local and regional markets and enter the US market strategically, well positioned and informed to understand American consumer behaviours and complex regulations. 

Our expertise cuts through the confusion, providing the strategic insights and guidance you need to enter and thrive. Consider us your on-the-ground allies for research, understanding your audience, and developing and designing a brand rough for ales and market strategies. 

SERVICES:  

/ US Market Entry Strategies: Go-to-market Strategy, research and positioning of B2B & B2C

/ Research for Multicultural Markets

/ Digital & Social Media Strategy 

/ Product and Market Testing

/ Naming 

/ Brand Design & implementation for retail and online

/ Marketing & Commercial Strategies

/ Design & Branding

/ Package Design

/ Graphic Design

/ Entertainment Branding

/ Sales team training 

/ Retail Introduction 

Our clients are partners:

P&G Oral Care Global / Dannon Kids / Pepsi Fritolay / Free-Breathe (Netherlands) / Nestlé USA / Diana Unicharm  (Vietnam) / Marini Naturals (Africa)

KlassCo (Mexico) / Florax (Brazil) / OpenText / Station / GFB / Collette Travel / Sabrosura Foods / Panchos / Disney / Hasbro / SpinMaster Toys / Dr. Suess and many more in our 26 years of business.