At Effective Marketing we develop innovative media programs to achieve positive ROI. ​ Digital and traditional, B2B and B2C media research, planning, buying, management, measurement, accounting. Key Differences: Big agency talent on-demand without big agency overhead. $1B+ media buying experience. Proprietary systems for budget setting, conversion modeling, partner selection and performance reporting ​ Track record of innovative and creative media programs that increase brand engagement, achieve business goals and generate insights on the drivers of performance.