Digital Product Strategy & Innovation Workshops

Facilitated innovation workshops applying design thinking to identify user needs, define requirements, and create rapid prototypes for digital solutions in the financial services and insurance space. Insights inform roadmap and go-to-market strategy.

Cake & Arrow is a UX Design and Product Innovation company that works exclusively with the Financial Services and Insurance industry. We believe empathy sparks opportunity. Our human-centered design approach helps carriers, distributors, and service providers create breakthrough digital experiences that drive results. For more than 20 years, we’ve helped the industry make buying, selling, and servicing insurance and financial services better for everyone, by design.

Recent Clients: Chubb, Citi, Travelers, Aflac, MetLife, EY, Amwins, Northwestern Mutual, American Family, Unqork, The General, The Hanover, Woodruff Sawyer

Offering & Capabilities: UI/UX Design, Research & Insights, Product Strategy & Marketing, Enterprise Software, Websites & Applications, Innovation & Concept Design, Front-end development, CMS development, Design Thinking Workshops, Ongoing Strategy & Consulting