Digital Strategy & Experience Consulting

Workshops and hands-on prototyping to ideate, validate, and visualize new digital products and service concepts for the insurance and financial sectors, leveraging empathy-driven insights and rapid design sprints.

Cake & Arrow is a UX Design and Product Innovation company that works exclusively with the Financial Services and Insurance industry. We believe empathy sparks opportunity. Our human-centered design approach helps carriers, distributors, and service providers create breakthrough digital experiences that drive results. For more than 20 years, we’ve helped the industry make buying, selling, and servicing insurance and financial services better for everyone, by design.

Recent Clients: Chubb, Citi, Travelers, Aflac, MetLife, EY, Amwins, Northwestern Mutual, American Family, Unqork, The General, The Hanover, Woodruff Sawyer

Offering & Capabilities: UI/UX Design, Research & Insights, Product Strategy & Marketing, Enterprise Software, Websites & Applications, Innovation & Concept Design, Front-end development, CMS development, Design Thinking Workshops, Ongoing Strategy & Consulting