User Research & UX Strategy for Carriers

User research and UX improvements for digital tools enabling insurance agents and brokers, streamlining distribution and client service workflows.

Cake & Arrow is a UX Design and Product Innovation company that works exclusively with the Financial Services and Insurance industry. We believe empathy sparks opportunity. Our human-centered design approach helps carriers, distributors, and service providers create breakthrough digital experiences that drive results. For more than 20 years, we’ve helped the industry make buying, selling, and servicing insurance and financial services better for everyone, by design.

Recent Clients: Chubb, Citi, Travelers, Aflac, MetLife, EY, Amwins, Northwestern Mutual, American Family, Unqork, The General, The Hanover, Woodruff Sawyer

Offering & Capabilities: UI/UX Design, Research & Insights, Product Strategy & Marketing, Enterprise Software, Websites & Applications, Innovation & Concept Design, Front-end development, CMS development, Design Thinking Workshops, Ongoing Strategy & Consulting